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Missoni’s first role in fashion was for the 13 years 2010 2023 Blue Bloods thank you for the memories signatures shirt Besides,I will do this family firm: she worked alongside her mother as an assistant, before moving to oversee collections including swimwear. After a period outside of the company, during which she worked on several collaborations, she returned to design the M Missoni diffusion line for several years. It was then, she recounts, that she noticed that the line’s best sellers — despite being labelled with a famous knitwear marque — were often pieces in modern jersey fabrications, often viscose-based, sometimes featuring intarsias. “This was the beginning of the Maccapani thought process,” she says.Jade Removille. Another landmark in that process was the pandemic. “After Covid, nobody wanted to give up comfort. I started to think how you could retain it in a functionally attractive aesthetic that follows modern life, and that is feminine and put-together — not sloppy. There seemed to be a new space in the market for an alternative to streetwear or athleisure that starts from women and a feminine mindset, rather than being adapted from a masculine one. So, I decided to build a collection fully developed in jersey — just not sweatshirt jersey. It is much more refined and made.”
The result is a tight collection that hybridises streetwear, sportswear and womenswear. One signature split Maccapani dress in a distorted daisy print comes with inbuilt shorts. Hoodies feature zippered, extended batwing arms, corested inserts, or semi-detached collars that can be used as shawls, scarves or hoods. “The idea is a nine-to-nine wardrobe that goes beyond anachronistic categories like evening wear or sportswear: the 13 years 2010 2023 Blue Bloods thank you for the memories signatures shirt Besides,I will do this pieces are all adaptable to wear when and as you wish,” says Missoni. Some pieces are lined in upcycled mesh or lace.Another important aspect, she adds, is the relationship between the feminocentric philosophy of the brand and womenswear’s traditionally 20th-century relationship to the male gaze. “I remember when I was around 13 and my mother started saying I had to dress a certain way, to cover myself up, and it was because men were paying attention. For me though it is ridiculous that we still see the female nipple as taboo but not the male… Maccapani is liberating in a way that is functional and that works with life now.”
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