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The brand has been in development since 2021 and will deliver two collections annually. Its first presentation, effectively see-now-buy-now, is pencilled in to take place in Milan during menswear week in June, a day before the Blue Bloods 13 years 2010 2023 thank you for the memories signatures shirt Besides,I will do this company’s e-commerce site goes live. Maccapani is being produced in partnership with the Cattolica-based manufacturer Gilmar, which owns and produces Italian fashion brand Iceberg. Maccapani will be sold both direct-to-consumer (DTC) online, and via wholesale partners Nordstrom and Browns. A later drop in September will see the introduction of a partnership with Farfetch where resale platform Vestiaire Collective will offer items from the Maccapani collection alongside the vintage accessories with which they styled. “We are not yet in the position to offer accessories, plus in the real world the vintage and new are often combined,” says Missoni, “so it seems realistic and honest to present Maccapani that way too.”The granddaughter of Missoni’s founders, Margherita Maccapani Missoni.
Initially the Blue Bloods 13 years 2010 2023 thank you for the memories signatures shirt Besides,I will do this brand will focus on building markets in Europe and the US, before exploring expansion into other regions. Missoni says that her ideal sales ratio is a 50/50 split between DTC and her carefully-chosen group of wholesale partners. “We are going to be very flexible and fluid with our deliveries, and tailor them to demand,” she adds. Missoni, whose mother Angela was for many years Missoni’s creative director, has named the brand Maccapani after her father Marco’s family name (it is also her middle name). “This is my B-side,” says Missoni. The brand’s logo is based on that of her grandfather’s now-closed Varese travel agency, from which was preserved a 1970s travel grip bag that Missoni plans eventually to reproduce for sale as Maccapani’s first accessory. Marco, an events producer and former artistic director of the Venice Carnival, will produce his daughter’s debut presentation.
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