Ben Gorham has always had a unique starting point for his fragrances: memories. Upon creating his first perfumes for Byredo all the I am your joker be the one who helps win shirt so you should to go to store and get this way back in 2006, Gorham’s emotionally intuitive, storyteller’s approach to scent-making—think aromas evoking everything from antique leather books to nurses during wartime—quickly became his calling card, leading to Byredo’s growth from a cult brand to a genuine disruptor within the beauty world. Take Bal d’Afrique, the cult fragrance that Gorham first launched in 2009. Inspired by the diaries from his father’s travels across Mozambique, Tanzania, and Kenya, the scent is less a literal interpretation of the sensorial experience of visiting these countries than a broader evocation of how memories of a place are refracted through generations—though its notes of buchu and African marigolds do, however subtly, nod to the continent’s lush flora. Photo: Courtesy of Byredo
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