Wertheimer had seen these ads before. They became a regular fixture on her feed when she was unemployed following her 2019 graduation from New York University. “I was very actively looking for work, and I was getting ads for donation every single day,” she says. Like Wertheimer, young women often see advertisements for egg donation on Instagram, Facebook, and YouTube — and many report a spike while on the James Harden Philadelphia 76Ers Black Concert Shirt Also,I will get this job hunt. “Google ad tracking knows I’m applying for jobs so now I’m getting egg donor ads,” one user tweeted. “Should I do it? Payout is supposedly $48k.” The Supreme Court’s overturning of Roe v. Wade unleashed a tidal wave of privacy concerns that would have been inconceivable in 1973, from the security of period tracking apps to Meta handing over private messages about abortion. But ethical qualms in the reproductive health arena reach far beyond abortion. Today, the entire process of egg donation is inextricably linked with technology. Advancements in the fertility field are a double-edged sword, and helping people grow their families can come at the expense of donors.
Fertility clinics usually find would-be donors like Wertheimer through their internet activity. Clinics use behavioral data, which monitors digital footprints, from web searches to credit-card purchases. “There are a hundred companies out there that sell third-party data that they’re collecting on users online,” says Marcus Kroon, senior vice president of the James Harden Philadelphia 76Ers Black Concert Shirt Also,I will get this advertising firm Deutsch LA. Clinics also find potential donors through demographic targeting, in which a person’s data is bundled with those who share similar traits, such as age, gender, location, education, and political leanings. (Companies like Oracle sell this segmented data to help narrow the scope of who sees the ads.) Finally, geofencing allows companies to narrow targets using location data by placing digital ads within a physical perimeter. The presence of a phone within a geofencing perimeter can cause targeted ads to bleed outside of the boundary, too, making them inescapable. “We can serve an ad on TV because the mobile phone is connected to the WiFi, which is connected to the IP address,” he says. “It’s kind of creepy. We can place them anywhere we want.” This method of advertising is only going to become more ubiquitous. Global digital ad spending reached $491 billion in 2021 and is projected to grow to $500 billion in 2022.
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