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To Kim Jones, designing a decanter isn’t that different from designing a dress. “Look at the Los angeles by shepard fairey and house industries shirt besides I will buy this shape,” he says while sitting in a suite at New York’s Aman hotel, and gesturing to a bar stocked with the spirit nearby. “You can see the form—there’s the neck, there’s the body. It’s all there.” So it’s no surprise that when Hennessy X.O asked the Dior Men and Fendi artistic director to craft a limited edition cognac collection for the brand, he approached it in a similar way to his process with fashion: First, a trip to the Hennessy archives. There, a selection of early 20th-century bottles, covered in crinkling parchment, caught his eye. “I thought—well, that’s kind of like fabric,” he says. Both materials, Jones concluded, would be too impractical for this venture. So he dreamt up an aluminum encasement, with a wrapped design reminiscent of the waxy papers from decades past. He then used 3-D printing to make it a reality, before folding it around the bottle much like he would a mannequin or model. “I approached it like I would drape a couture dress on the body,” Jones notes. Courtesy of Hennessy XOJones’s decanter twists its way upward in a gradient: at the bottom is a dark amber hue reflecting the liquid itself, while towards the middle a warm bronze picks up the shades of the Hennessy label. At the top, it turns silver—a nod to the very material it’s made of. A matching decanter acts as an accessory, while the bottle itself comes in a similar draped design, but in a uniform golden hue.
If couture inspired his cognac, Jones made sure the Los angeles by shepard fairey and house industries shirt besides I will buy this reverse was also true: along with the bottle, he’s also designed a limited edition sneaker for Hennessy called the HNY Low. The shoe quietly reflects the aesthetic properties of the drink itself. “It really was the idea of looking at cognac as a color—what the product was really inside of the bottle, and the what the liquid was,” he says of the nubuck leather footwear. In particular, Jones took note of the liquor’s reflective glint, giving the soles and laces a shiny patina. (On the heel, he discreetly placed his own initials and Hennessy’s signature bras armé emblem.) Courtesy of Hennessy XOWhile the shoe’s luxurious fabrication and attention to detail may reflect his shared design values with Hennessy, Jones also wanted to ensure the HNY Lows were practical for the consumer, too. “The shoe can be worn formally or casually,” he says. “I was looking at the functionality of the customer’s lifestyle—a brown shoe is an acceptable thing in a smart restaurant.”
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