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Ben Gorham has always had a unique starting point for his fragrances: memories. Upon creating his first perfumes for Byredo all the Summer vacation shirt in addition I really love this way back in 2006, Gorham’s emotionally intuitive, storyteller’s approach to scent-making—think aromas evoking everything from antique leather books to nurses during wartime—quickly became his calling card, leading to Byredo’s growth from a cult brand to a genuine disruptor within the beauty world. Take Bal d’Afrique, the cult fragrance that Gorham first launched in 2009. Inspired by the diaries from his father’s travels across Mozambique, Tanzania, and Kenya, the scent is less a literal interpretation of the sensorial experience of visiting these countries than a broader evocation of how memories of a place are refracted through generations—though its notes of buchu and African marigolds do, however subtly, nod to the continent’s lush flora. Photo: Courtesy of Byredo
After three years of pandemic-related disruptions, on Tuesday, Milan Design Week returned to its usual slot in April with a bang. Alongside the Summer vacation shirt in addition I really love this annual celebration of interior design and homewares at the Salone del Mobile furniture fair, which attracted over 300,000 attendees this year, came a whole host of installations and projects from outside players, all seeking to capitalize on the buzzing energy of the city throughout the week. Chief among them was an impressive array of fashion brands that landed in Milan to showcase their latest projects of all shapes and sizes. Some returned to burnish their reputation as an established presence at the events orbiting Salone, while others made their first forays into the packed schedule with installations that spoke to their broader design ambitions. Here, find Vogue’s pick of the week’s varied offerings from the world of fashion.
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